ANALISA MINAT BELI KONSUMEN MUSLIM TERHADAP PRODUK MAKANAN BERLABEL HALAL DI KOTA BATAM

Researcher conducted this research to find out whether the halal label or certification affected buying interest of Muslim communities in Batam. The independent variables were Subjective Norm and Religiosity. mediating variable was Attitude. Meanwhile, dependent study Purchase Intention. samples city Batam who often consumed food. data 389 samples. However, 123 did not qualify, 266 could be proceeded by researcher. This with a testing process using Smart PLS application. After conducting research, result showed that Religiosity had positive effect on Intention, Attitude as